Houston, TX — The Houston Livestock Show and Rodeo has partnered with renowned Western lifestyle brand American Darling to debut an exclusive line of luxury leather bags as the event’s official merchandise — a collaboration that seamlessly blends the spirit of the West with the elegance of modern fashion.

This collection captures the heart of Texas heritage while introducing a new era of refined Western luxury that appeals to fashion enthusiasts far beyond the rodeo grounds.

Where Heritage Meets High Fashion

Every piece in the limited-edition collection is handcrafted from premium leather and designed with a sharp focus on artistry, texture, and timeless form. From rich earth tones to sleek modern silhouettes, the designs are inspired by the Western spirit yet styled for contemporary sophistication.

This collaboration marks a new chapter for the Houston Livestock Show and Rodeo — one where tradition meets transformation. By partnering with American Darling, the Rodeo showcases how Western identity can evolve into a premium fashion statement that resonates with both ranchers and runway audiences alike.

A True Fashion Statement

The American Darling x Houston Livestock Show and Rodeo Collection transcends its roots as event merchandise. It stands as a testament to how craftsmanship, culture, and creativity can converge into something extraordinary. These are not just accessories; they are expressions of individuality, confidence, and timeless design.

Whether paired with denim and boots or an evening ensemble, each bag embodies the freedom, strength, and elegance that define the modern Western woman — and those who admire her spirit.

Exclusive and Collectible

Available only during the Rodeo season, this limited line features a curated selection of totes, crossbody bags, and statement clutches, each adorned with a commemorative tag and exclusive packaging. The collection will be sold at official Rodeo merchandise booths throughout NRG Park and through American Darling’s online store, making it a must-have for collectors and style connoisseurs alike.

Redefining Western Elegance

This partnership underscores a shared vision: celebrating tradition while embracing innovation. The Houston Livestock Show and Rodeo remains a symbol of community, heritage, and Texas pride — and through this collaboration, American Darling carries that legacy into the broader world of premium fashion.

For more information and exclusive previews, visit www.americandarling.com
or follow @americandarlingusa and @rodeohouston for behind-the-scenes looks at the collaboration.